Word of Mouth Marketing: How Smart Companies Get People Talking
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Word of Mouth Marketing: The Comic Book
Quickly learn to get people talking about you in this fast, fun, comic edition of Word of Mouth Marketing: How Smart Companies Get People Talking.
The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.
The comic edition is a great way to teach word of mouth marketing to teams that need it most but don’t have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.
With straightforward advice and humor, Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
You’re going to learn the six big ideas behind word of mouth, the Five Ts all word of mouth campaigns needs, the 4 rules of word of mouth marketing, and the three reasons people talk about you.
Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.